similarities and differences between qualitative and quantitative research pdf

Similarities And Differences Between Qualitative And Quantitative Research Pdf

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The distinction between qualitative and quantitative research is abstract, very general and its value is usually taken for granted. In contrast, this article attempts to show that the distinction between qualitative and quantitative research is unclear, poor and therefore of limited value and that its popularity risks leading to unfortunate consequences.

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What Are the Similarities Between Qualitative & Quantitative Research?

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Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of research are the most popular forms a business uses. Qualitative research seeks to understand why people react and how they feel about a specific situation. Quantitative research measures numerical results to help predict possible outcomes. In other words, qualitative research is concerned with "why," whereas quantitative research is concerned with "what.

Qualitative Methods. Quantitative Methods. Methods include focus groups, in-depth interviews, and reviews of documents for types of themes. Primarily inductive process used to formulate theory or hypotheses. Primarily deductive process used to test pre-specified concepts, constructs, and hypotheses that make up a theory. More subjective: describes a problem or condition from the point of view of those experiencing it. More objective: provides observed effects interpreted by researchers of a program on a problem or condition.

Qualitative vs. quantitative research

Qualitative and quantitative analysis are two fundamental methods of collecting and interpreting data in research. The methods can be used independently or concurrently since they all have the same objectives. They have some errors, and so using them concurrently can compensate for the errors each has and then produce quality results. Moreover, there are overlaps in quantitative and qualitative analysis. This article uncovers the key differences between these two research analysis methods. Quantitative analysis is often associated with numerical analysis where data is collected, classified, and then computed for certain findings using a set of statistical methods. Data is chosen randomly in large samples and then analyzed.

Difference Between Qualitative and Quantitative Research

Research is the most widely used tool to increase and brush-up the stock of knowledge about something and someone. While the qualitative research relies on verbal narrative like spoken or written data, the quantitative research uses logical or statistical observations to draw conclusions. In a qualitative research, there are only a few non-representative cases are used as a sample to develop an initial understanding. Unlike, quantitative research in which a sufficient number of representative cases are taken to consideration to recommend a final course of action.

Qualitative & Quantitative Research Similarities

Qualitative and Quantitative Research: Differences and Similarities

Research roughly divides into two categories: qualitative research and quantitative research. Qualitative research deals in more abstract descriptions while quantitative research deals in numbers and actual hard data. The way a hamburger smells, for example, is qualitative, while its weight in grams is quantitative.

Let us know your requirements, contact us for your CATI fieldwork or for further information and one of our Sales Managers representatives will get in touch with you shortly. Your telephone display indicates that one of our numbers has tried to reach you several times. FFIND conducts telephone surveys at a national and international level for various clients. For representative surveys your telephone number is selected and called using a mathematical random process. It can occur that numbers are selected that are neither listed in the telephone book nor on the internet.

Published on April 12, by Raimo Streefkerk. Revised on February 15, When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative researc h deals with words and meanings. Both are important for gaining different kinds of knowledge. Qualitative research Qualitative research is expressed in words. It is used to understand concepts, thoughts or experiences.


imperative comparison of quantitative and qualitative in the research methodology and. determining the brilliant differences between these two.


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