File Name: upper and lowercase magazine .zip
- WNY Heritage Magazine Subscription
- Understanding The Difference Between Type And Lettering
- Emigre No. 15
These were ground-breaking and transitional times in the history of typography and design due to changes in technology that allowed for total control and increased speed over the setting of type, which in turn heralded in a new era of expressive typography. This award-winning publication was created to showcase the ITC typeface library, in addition to serving as a palette for virtuoso typography and exceptional typographic design.
WNY Heritage Magazine Subscription
The company was one of the world's first type foundries to have no history in the production of metal type. It is now a wholly owned brand or subsidiary of Monotype Imaging. The company was founded to design, license and market typefaces for filmsetting and computer set types internationally.
The company issued both new designs and revivals of older or classic faces, invariably re-cut to be suitable for digital typesetting use and produced in families of different weights.
Although it is claimed that the designers took care to preserve the style and character of the original typefaces , several ITC revivals, such as ITC Bookman and ITC Garamond in particular, have received criticism that the end result was related in name only to the original faces. ITC's revival designs frequently followed a formulary of increased x-height , multiple weights from light to ultra bold, multiple widths and unusual ligature combinations, sometimes with alternate characters.
Critics sometimes [ citation needed ] complain that, while the dramatically higher x-height increased legibility in smaller point sizes, in normal text sizes the extreme height of the lowercase characters imparted a commercial, subjective voice to texts.
In recent years several new revivals have been praised for showing more historical accuracy, and for not increasing the x-height to the dramatic heights of earlier ITC typeface revivals. Because of its extraordinary blend of typographic design , illustration and cartoons sometimes by world-renowned artists and cartoonists such as Lou Myers , verse and prose extolling the virtues of well-designed type , as well as contributions by amateur or semi-professional typographers , the magazine was avidly read by type enthusiasts and sought after by collectors the world over.
A web version of the magazine started in , along with a brand-new sans-serif logo by Mark van Bronkhorst replacing the famous swash lettered logo by Herb Lubalin. In an editorial, John D. The final printed edition was vol. In October Allan Haley announced on the Fonts. As part of Fonts. In the company was acquired by Esselte Letraset ,  who had taken over Letraset , originally makers of the first dry transfer lettering, and later to become developers of new typefaces for filmsetting and computer applications.
At this point ITC ceased to operate as an independent entity. In November Agfa Monotype was incorporated as Monotype Imaging , with a focus on the company's traditional core competencies of typographic design and professional printing.
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Understanding The Difference Between Type And Lettering
Joseph Alessio is a lettering artist and designer from the Detroit area. We have seen a number of designers and artists make their careers out of designing type or custom lettering, and it has become common to list typography among our skills and disciplines. Unfortunately, as with any popularity surge, there have come with it a lot of misunderstandings of some of the terms and concepts that we use. Before you throw your pens and brushes at me in protest, please let me explain! Even though lettering and typography share many of the same concepts, and a good eye and understanding of one will enable you in the other as well, they are completely different disciplines. Typography is essentially the study of how letterforms interact on a surface, directly relating to how the type will be set when it eventually goes to press. It is related to typesetting and can include type design.
Emigre No. 15
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