freemium economics leveraging analytics and user segmentation to drive revenue pdf

Freemium Economics Leveraging Analytics And User Segmentation To Drive Revenue Pdf

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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.

Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

Analysts, user acquisition and product managers, mid- and senior-level managers in Freemium businesses. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model.

Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. His professional specialty lies in programmatic statistical methods and predictive forecasting in freemium environments. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing.

Prior to graduate school, Eric worked at uShip, the Austin-based marketplace for shipping services. Originally from Texas, Eric currently lives in Berlin. In his spare time, Eric enjoys traveling and writing. We are always looking for ways to improve customer experience on Elsevier. We would like to ask you for a moment of your time to fill in a short questionnaire, at the end of your visit.

If you decide to participate, a new browser tab will open so you can complete the survey after you have completed your visit to this website. Thanks in advance for your time. About Elsevier. Set via JS. However, due to transit disruptions in some geographies, deliveries may be delayed. View on ScienceDirect. Author: Eric Seufert. Paperback ISBN: Imprint: Morgan Kaufmann. Published Date: 27th January Page Count: View all volumes in this series: The Savvy Manager's Guides.

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Easily read eBooks on smart phones, computers, or any eBook readers, including Kindle. Institutional Subscription. Free Shipping Free global shipping No minimum order. Chapter One: What is the Freemium Model? Data-prejudiced design Chapter Three: Quantitative methods for product management 3. Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value LCV calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel.

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Freemium Economics

Explore a preview version of Freemium Economics right now. Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, ….

Search this site. Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue by Eric Benjamin Seufert Synopsis: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Venus Nicolino. Gentry Ph. Sean Cleary.

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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue PDF/EPUb by Eric Benjamin Seufert.


Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Analysts, user acquisition and product managers, mid- and senior-level managers in Freemium businesses.

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